Las Vegas, NV - A captivating smile is one of the first things people notice about you. With every toothpaste product in the U.S. market being virtually a carbon copy of the one before, it's difficult to find that one product that will make your smile shine brightest.

For years, celebrities and socialites have flocked to France for their fine beauty products, including toothpaste. Elgydium the leading toothpaste in France for more than three decades, has been available in the U.S. on a limited basis, sold only in elite boutique pharmacies where some celebrities are known to buy it by the caseload. In addition, all customers who have flown First Class on British Airways for the past 10 years have received Elgydium products in their sample bags. That's all about to change, however, as SANTE active, Inc., the U.S. subsidiary of Laboratoires Pierre Fabre, France, will begin distributing Elgydium to the major retail drugstore chains, in addition to independent pharmacies throughout the country.

Originally launched in 1972 as an anti-plaque product, Elgydium toothpaste devotees find the taste and texture far superior to other brands on the market. Elgydium Whitening toothpaste combines those qualities with a ground-breaking, Micro-Pulverized Sodium Bicarbonate that has far greater whitening properties than the traditional Sodium Bicarbonates. Micro-Pulverized Sodium Bicarbonate, which is five times smaller than typical Sodium Bicarbonate, gently polishes teeth for a bright, white smile. It's gentle enough to use everyday, effective even in the tiniest fissures of enamel for whitening effect and has a very low abrasiveness.

The second product in the line is Elgydium Anti-Cavity toothpaste. Containing a very high-grade fluoride, this product has shown in clinical trials to be superior at preventing cavities than most traditional flouride toothpastes. It also brings with it the well-known taste and texture. Both toothpastes are attractively packaged in classic apothecary style aluminum tubes.

"We're bringing to America one of the finest toothpastes ever created," said Darren Krein, executive vice president of SANTE active, Inc. "Elgydium products combine years of research by French chemists, in addition to well-known aromaticians who worked hard to create an incredible texture and flavor. The product holds a 45% market share in France and we're confident that America will embrace it."

Along with the Elgydium toothpastes, four models of Elgydium toothbrushes will be released to the U.S. market. These toothbrushes are recommended by dentists and oral hygienists and offer superior quality polymer bristles, rounded bristle tips for gentle non-abrasive cleaning and ergonomically designed handles for the utmost comfort. All Elgydium toothbrushes also include a head cover for additional protection and hygiene (great for frequent travelers!).

Available in soft and medium bristles, the line includes:

- The Creation Toothbrush - one of the best-selling products in the Oral Care line, its advanced design offers precision, control and comfort while brushing. The bristles are diamond-rounded for gentle yet thorough cleaning. Available in four colors.

- The Whitening Toothbrush - sophisticated design provides comfort and control, and the double rows of diamond-rounded bristles use Microball technology for gentle cleaning, whitening and increased removal of plaque (up to 48% in clinical studies). Available in three colors.

- The Supreme Toothbrush - a new addition to the Oral Care line and specially created for the U.S. consumer. The modern design includes non-slip rubber grips on all sides, in addition to multi-level bristles to reach all areas of the teeth and gums. Four raised, rubber polishing ridges enhance teeth whitening and cleaning of the gum line and triangular, textured bristles also help to ensure an effective cleaning. Available in three colors.

- The Luminous Toothbrush - also a new addition to the Oral Care line and specially created for the U.S. consumer. It offers non-slip rubber grips on all sides, a small head and a long, slender neck for ease in accessing hard to reach areas and for enhanced comfort. Deep, tufted bristles provide a deep cleansing of the teeth and gentle care of the gum line, ensuring a truly radiant smile. Available in three colors.

The last product in Elgydium' Oral Care line is Elgydium mouthwash, based on the time-honored Eludrilformula, the top selling mouthwash in France and throughout Europe. The mouthwash is alcohol-free and provides a unique taste and refreshing experience superior to other mouthwashes on the U.S. market.

SANTE active, Inc. offers a wide variety of health, beauty and personal care products that have been created, tested and perfected by leading teams of French and U.S. specialists. The U.S. headquarters is based in Henderson, Nevada. SANTE active, Inc. began operations in November of 2005. Prior to that, the company operated under the name Dolisos America, a company founded in Las Vegas, Nevada in 1985.

Laboratoires Pierre Fabre, the parent company of SANTE active, Inc. is a multinational pharmaceutical and dermo-cosmetics company based in Castres , France , near Toulouse . The group had a consolidated turnover of 1.58 billion Euros ($2.05 billion) in 2006, with $237 million reinvested in research and development annually.

Founded in 1961 by Pierre Fabre , the company has presence in more than 130 countries and has just under 9,000 employees, 72.9% based in France and 27.1% internationally and in the U.S. Pierre Fabre has 115 U.S. employees. Activity within the group is focused on research, development, manufacturing and marketing of dermo-cosmetics, prescription medicines and family health products. Pharmaceuticals represent 35% of sales, whereas dermo-cosmetics and homeopathy -phytotherapy represent 45% and 20%, respectively.

For more information on SANTE active, Inc. or the Pierre Fabre Group, please call 1-800-824-8455