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Business model OUR IN THE EYES OF... “Our dual expertise - pharmaceutics and dermo-cosmetics - helps us offer comprehensive care for patients and consumers - with the most suitable prevention, support and treatment solutions for their needs. It also means we can capitalize on our complementary strengths, namely agility, which is major advantage when developing dermo-cosmetics solutions, and pharmaceutical rigor. The Transformation Plan has forced us to take advantage of synergies between our two activities, and put patients and consumers on an equal footing with us, involving them in our decision-making processes and actions. It was with this in mind that we launched the Patient Centricity competition across our subsidiaries (see p. 37) to drive this spirit of collaboration and partnership with our patients even further.” Marketa Saint Aroman Head of Corporate Medical, Dermo-Cosmetics & Personal care, Head of Corporate Patient Consumer Centricity “Thanks to its two activities, the Group has a special role to play in providing more personalised support for patients: medicines, skin and hair care during and after treatment, make-up, etc. At the Ligue Nationale contre le Cancer, we have historically maintained close relations around projects to improve the care of cancer patients. This proximity with associations to co-develop responses adapted to patients’ needs is one of the Pierre Fabre Group’s strengths.” Marie-Ange Léophonte Director of the Haute-Garonne division of the National Cancer League PURPOSE & BUSINESS MODEL 29