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35 OUR AC 1 L3 P T U IO RP N O S S F E O & R B A U B S E IN TT E E S R S W M O O R D L E D A business model focused on health, economic and human factors With its Transformation Plan, the Group built a business model without equivalent on the market on two complementary activities - pharmaceutics and dermo-cosmetics - and whose relevance has been brought to the fore by the health crisis. Intangible core values Driving employee commitment, the Pierre Fabre Group’s business model comes from a deeply humanistic vision instilled in the company by its founder over six decades. The Group has many strengths that make it stand out in its markets: an alliance of medical expertise and naturalness, attentiveness to patients and consumers in order to come up with the solutions of tomorrow, a trusting relationship with health care professionals, and more. Thanks to its dual medical and dermo-cosmetics expertise, the Group gives patients and consumers a holistic approach to health care - prevention, treatment, and support - in four areas: skin, hair and oral care, everyday ailments, chronic illness, and cancer. Because taking care of everyone means standing by their side throughout their care. A shift in strategy, a gage of resilience It is this unique balance between medical and dermo-cosmetics that the Transformation Plan has been endeavoring to enhance for the past two years. By investing in digitalization, promoting synergies between its various activities, and focusing on patient centricity, this gradual transformation will allow the Group, already well-rooted within its ecosystem, to identify and better react to market trends. Supported by its core values and ability to adapt, the Group has shown resilience in the face of the crisis, buoyed by the success of its new targeted treatments in oncology. Rooted in its ancestral home, the Group combines long-standing strengths with increased agility for the benefit of patients, health care professionals, and consumers. It is keen to spread this unique business model across the world, and create value for all its stakeholders.