Sustainable development: launch of the reforestation operation in Madagascar
4 April 2014
To contribute towards the fight against climate change, Pierre Fabre Laboratories, always active in the protection of the environment, in particular the preservation of Malagasy biodiversity, have financed a reforestation project this year.
Madagascar’s biodiversity is heavily threatened by the deforestation and degradation of its forests. Pierre Fabre Laboratories rely on their Malagasy subsidiary, Société d'Exploitation Agricole de Ranopiso (SEAR), for the supply of periwinkle leaves gathered in the south of the island. These leaves are then used to extract active ingredients and manufacture anti-cancer drugs.
Pierre Fabre Laboratories decided to offset the greenhouse gas emissions generated by this activity, by financing a reforestation project on its own land in Madagascar. The project consists in planting 20 hectares of land on SEAR’s property at Ranopiso, monitoring and maintaining them for 10 years. This plantation of 20,000 trees, some of them endemic to Madagascar, will provide carbon offsetting for the annual industrial production of JAVLOR ® and NAVELBINE ®, two anti-cancer drugs based on tropical periwinkle.
This action clearly illustrates Pierre Fabre’s commitment to Sustainable Development: the development of an economic activity for the local populations, reforestation of species endemic to Madagascar, and carbon offsetting.