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30% of non-Covid-19 patients received no treatment or inadequate treatment in 2020 (Source: IQVIA / Survey in UK and in the European Top 5) FOCUS ON THE PHARMACEUTICAL SECTOR Health care systems under pressure The pandemic is thought to have accelerated certain existing trends, especially regarding the rise of digital technologies. Health care systems are under pressure and hospitals are overwhelmed, resulting in postponed or canceled treatments, a slump in face-to-face consultations, and delays in getting a diagnosis. In future years, the pharmaceutical industry will have to learn to operate with health care systems subject to budget cuts greater than ever before. Although oncology remains the priority area of innovation for the pharmaceutical sector, treatments for central nervous system disorders also need to improve, especially since lockdowns and other knock-on effects of the pandemic have triggered an explosion in mental health issues. FOCUS ON THE DERMO-COSMETICS SECTOR A market affected by the health crisis While there has been a rise in the sale of hygiene and dermatological products during the pandemic, sun protection, make-up, thermal spring water sprays, and other comfort care products have experienced a sharp decline, being viewed as less important during life in lockdown. At the same time, consumers have expressed a demand for healthy and reliable cosmetics but are sensitive to prices swollen by the economic crisis and the resulting uncertainty. Recent months have heightened their desire to be more reasonable, while respecting essential needs and values: frugality, minimalist beauty regimes designed to avoid any excess, awareness of the environmental footprint of products and their packaging, reduction of waste, etc. This return to basics is accompanied by a burgeoning Do It Yourself culture, whether in terms of homemade cosmetics such as soaps and masks, or self-care and beauty routines. 86% of people in France bought only the essentials during the first lockdown, avoiding unnecessary purchases (Source: Kantar vague 3 – April 2020) CHALLENGES & STRATEGY 15