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34 INTEGRATED ANNUAL REPORT 2021 - PIERRE FABRE Caring for chronic diseases Our medicines cover a broad spectrum of pathologies and improve the lives of patients in several therapeutic fields, such as urology, iron deficiencies, rheumatology, and diabetes, all of which pose genuine public health challenges. Pierre Fabre also capitalizes on the expertise of its detailing networks to promote specialties on behalf of other laboratories in France and internationally. Breaking down preconceptions and lifting taboos Improving diagnosis, treatment compliance and, ultimately, patient health. Those are the goals of the Group, which is particularly keen to raise male awareness of prostate cancer and lift the taboo of a leaky bladder. Advertised on social media and in waiting rooms, the “À bas les tracas d’en bas” (Down with Troubles Down There) campaign encourages men to discuss urinary problems with their doctor in order to halt the progression of benign prostatic hyperplasia, which increases the risk of cancer. Pierre Fabre has also embarked upon a patient awareness campaign for conditions caused by a lack of iron, which is essential for the body. Often overlooked or hard to diagnose, iron deficiencies can, if left untreated, lead to anemia and have a knock-on effect for the patient's general health.