Digital innovation: from health to beauty

Artificial intelligence, connected objects, e-health, Beauty Tech, e-beauty and more.... The digital revolution is opening up new innovation channels for Pierre Fabre in the fields of health and beauty.

Pierre Fabre Innovation 360


As time goes on, health and beauty needs are constantly changing and becoming more complex. And that is exactly why we need to come up with innovative responses. To achieve our goal, we stay true to our founder’s vision: to pool our knowledge and resources for the benefit of our patients and customers.

Sharing to improve the way we innovate

At Pierre Fabre, innovation is a collective exercise and reflects a sharing approach in line with our founder’s vision: pool our in-house creativity and combine it with external technological resources and a business-wide, multi-disciplinary approach at Group level, for the benefit of patients and consumers. This approach, based on partnership and open innovation, means that new therapeutic and cosmetic solutions are brought to market more quickly.


100% Digital, 100% Human: the Digital Innovation 

To develop digital innovation in the health care and dermo-cosmetics sectors, as well as within the company’s own support functions, Pierre Fabre group launched the Digital Innovation in 2015, a team whose top priority is to accelerate projects in the field of e-health, connected cosmetics and Industry 4.0.
This in-house service is a privileged partner of the brands that make up the Pierre Fabre Group, but it is also a key stakeholder in local innovation ecosystems.
Through an in-house incubation program, the Digital Innovation teams are focusing on digital service-based innovations within the fields of health and dermocosmetics. They are also looking at initiatives to optimize our processes and business lines in the age of Industry 4.0.

The world's first smart mirror

In partnership with startups with Care OS and Revieve, late 2019 saw Pierre Fabre launch a smart mirror capable of personalized skin diagnosis. This new and revolutionary tool is available for use, free of charge, to visitors of Le LAB, Pierre Fabre's concept store that opened in Toulouse, France, at the end of 2019.

Digital analysis of your skin to find the best skincare routine for you? The smart mirror developed by Pierre Fabre and its partners now makes that possible. 


Find out more about smart mirror



HypnoVR©: the first virtual reality medical hypnosis solution for reducing patient anxiety during dental treatment 

Committed to well-being and peace of mind for patients and doctors alike, Pierre Fabre, in partnership with startup HypnoVR, offers a virtual reality hypnosis software solution designed for dental surgeons and their patients. Its goal is to reduce stress and anxiety during dental treatment.




Partnering with startup HypnoVR, Pierre Fabre offers a drug-free alternative to pharmacological sedation techniques: hypnosis using virtual reality. Pierre Fabre Oral Care saw a promising solution in this innovative device to relieve the stress and anxiety felt by patients in the treatment room.

With its user-friendly software platform, dental professionals can select a suitable hypnotic text based on the procedure they are going to perform. They choose the length of the session and offer their patient a choice of different visual universes and original music therapy compositions. The final step is to start the session by fitting the headset on the patient, who is free to let his or her mind wander, isolated from the anxiety-inducing stimuli of the treatment room.



E-health: open, win-win partnerships

For many years, innovation in the field of health care focused on molecules. We now look beyond prescription drugs to develop the most comprehensive therapeutic solutions. The huge rise in service-based digital solutions means we must adopt an open partnership approach to shape the way we will care for patients in the future.

portrait dominique authie

"In parallel to our prescription drugs, it is important to develop services that improve patients' comfort during their treatment, and make life easier for prescribers."

Dominique Authié
Director of Operations France, Pierre Fabre Pharmaceuticals

We take care of life by designing and developing innovative solutions inspired by consumers and patients, and contributing to the well-being of everyone from health to beauty.