Digital innovation: from health to beauty
Artificial intelligence, connected objects, e-health, Beauty Tech, e-beauty and more.... The digital revolution is opening up new innovation channels for Pierre Fabre in the fields of health and beauty.
Artificial intelligence, connected objects, e-health, Beauty Tech, e-beauty and more.... The digital revolution is opening up new innovation channels for Pierre Fabre in the fields of health and beauty.
As time goes on, health and beauty needs are constantly changing and becoming more complex. And that is exactly why we need to come up with innovative responses. To achieve our goal, we stay true to our founder’s vision: to pool our knowledge and resources for the benefit of our patients and customers.
Sharing to improve the way we innovate
At Pierre Fabre, innovation is a collective exercise and reflects a sharing approach in line with our founder’s vision: pool our in-house creativity and combine it with external technological resources and a business-wide, multi-disciplinary approach at Group level, for the benefit of patients and consumers. This approach, based on partnership and open innovation, means that new therapeutic and cosmetic solutions are brought to market more quickly.
100% Digital, 100% Human: the Digital Innovation
To develop digital innovation in the health care and dermo-cosmetics sectors, as well as within the company’s own support functions, Pierre Fabre group launched the Digital Innovation in 2015, a team whose top priority is to accelerate projects in the field of e-health, connected cosmetics and Industry 4.0.
This in-house service is a privileged partner of the brands that make up the Pierre Fabre Group, but it is also a key stakeholder in local innovation ecosystems.
Through an in-house incubation program, the Digital Innovation teams are focusing on digital service-based innovations within the fields of health and dermocosmetics. They are also looking at initiatives to optimize our processes and business lines in the age of Industry 4.0.
The world's first smart mirror
In partnership with startups with Care OS and Revieve, late 2019 saw Pierre Fabre launch a smart mirror capable of personalized skin diagnosis. This new and revolutionary tool is available for use, free of charge, to visitors of Le LAB, Pierre Fabre's concept store that opened in Toulouse, France, at the end of 2019.
Digital analysis of your skin to find the best skincare routine for you? The smart mirror developed by Pierre Fabre and its partners now makes that possible.
Find out more about smart mirror
HypnoVR©: the first virtual reality medical hypnosis solution for reducing patient anxiety during dental treatment
Committed to well-being and peace of mind for patients and doctors alike, Pierre Fabre, in partnership with startup HypnoVR, offers a virtual reality hypnosis software solution designed for dental surgeons and their patients. Its goal is to reduce stress and anxiety during dental treatment.
E-health: open, win-win partnerships
For many years, innovation in the field of health care focused on molecules. We now look beyond prescription drugs to develop the most comprehensive therapeutic solutions. The huge rise in service-based digital solutions means we must adopt an open partnership approach to shape the way we will care for patients in the future.

"In parallel to our prescription drugs, it is important to develop services that improve patients' comfort during their treatment, and make life easier for prescribers."