Caring for the skin
Eau Thermale Avène
Soothing by nature
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Reinforcing Avène’s position as a brand so deeply committed to sensitive and problem skin, the annual #AveneHope Avène USA campaign showcases the powerful and inspiring stories of hope for those whose quality of life is impacted by their skin conditions. For these patients, sometimes it can seem like there is no end in sight. But for those who have lost their spirit to their skin condition, there is hope yet. The Avène Hydrotherapy Center, a facility dedicated to dermatology, provides care to over 3,000 skin-sufferers each year. All across the globe, dermatologists refer patients for a three-week-long treatment to begin a soothing journey towards physical and emotional empowerment. These patients venture from around the world to Avène to find one thing: HOPE.
Pierre Fabre Medical Dermatology
Because the skin is a vital organ, its health is precious to us
Klorane
The soul of botany
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A true treasure-trove of global biodiversity, the Amazon rainforest is home to more than 16,000 different plant species. Among these, only one can lay claim to the flattering name “jewel of the forest”: Cupuaçu. Everything about the Cupuaçu plant is generous: the trees can reach a height of 20 m and bear enormous brown fruits, weighing up to four kilos, directly on the trunk. Inside these beans that resemble cocoa beans, hides a creamy, scented pulp used in the manufacturing of Brazil's favorite juices, sorbets, jellies and cakes.
This tree is also a fabulous solution against deforestation in Brazil: Greenpeace estimates that in Brazil alone almost 900 trees are still felled every minute. By promoting agroforestry methods of cultivating the Cupuaçu tree, with other plants such as the Acai and the Acerola, small-scale farmers are committing to a virtuous cycle which stabilizes and regenerates the soil, and enables them to diversify resources.