12-03-2012

Avène acclaimed by pharmacists in Germany

The annual survey by the German trade journal “Marktintern” has singled out Avène as the brand most preferred by German pharmacists.

The survey results bear witness to the reputation that Avène and, to a larger extent, the Pierre Fabre Group enjoy among health professionals in Germany. Avène Thermal Spring Water was specifically rewarded in the “Product quality and tolerance” and “Quality and selection of training for pharmacists” categories. The brand has shown steady growth in Germany over the past ten years, and today Avène is among the top five cosmetic brands on the German market.

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We are proud to have earned this distinction,” exults Marion Bock, director of Pierre Fabre Dermo-Cosmetics in Germany. As a pharmaceutical and cosmetic laboratory that is very active in research, we have the highest demands regarding the quality of our products and the training we provide to health professionals. This training allows health professionals to expand their knowledge of skin pathologies and familiarize themselves with our brands so that they can give more pertinent advice to patients. We have our own training center in Berlin and also meet with pharmacy staff throughout Germany. We’d like to thank the pharmacists for the honor they have bestowed upon us, by distinguishing Avène as their preferred brand. This motivates us to continue improving so that we remain their trusted partner!