Pierre Fabre Laboratories launches the "We Care Movement," its new employer brand
21 October 2025
Castres, October 21, 2025. Pierre Fabre Laboratories is proud to unveil its new employer brand: the "We Care Movement."
The "We Care Movement" is the culmination of a strategic review carried out in 2024 with the Peopleroom agency. An audit made it possible to listen to all the stakeholders (employees, managers, directors, candidates, schools and recruitment agencies), to understand what was both the perceived and the desired image of the company. This in-depth analysis led to the creation of a new Employee Value Proposition (EVP), a signature, and an original visual identity. The campaign was produced by the Little Stories agency, which produced a manifesto film, a series of posters and a LinkedIn campaign featuring actors chosen from among the company's employees, with a view to representing all of them.
The campaign aims to attract talent with a passion for medical or dermo-cosmetic innovation, health, and caring for others. In 2024, the company recruited 1,500 people worldwide to support its continued growth in more than 120 countries. In France, no fewer than 300 apprentices and 200 interns were taken on, underlining the company's commitment to training and integrating young talent. Employees discover an environment where their personal values resonate with those of the company: creativity, excellence, integrity, responsibility, and humanism.
We are convinced that innovation comes from the diversity and commitment of our employees. With the ‘We Care Movement,’ we want to attract talent that shares our raison d'être: every time we take care of one person, we make the world a better place. Joining us means living a unique human and scientific adventure, where every contribution can open up promising new therapeutic avenues and improve the lives of thousands of patients and consumers around the world. We firmly believe that our employees are our greatest asset. We invite talented people from all over the world to join us and make a difference together.
The We Care Movement campaign is based on 4 pillars, enabling all employees and future employees to play an active part in this movement committed to the common good.
1. Conquest: "Ready to conquer new horizons?"
Join a rapidly growing pharmaceutical and dermo-cosmetic laboratory and its international teams. Together, let's change the lives of millions across 120 countries.
2. Innovation: "Ready to innovate for scientific and human progress?"
Contribute to major therapeutic and dermo-cosmetic advances developed across our 5 innovation centers, leveraging groundbreaking scientific, medical and technological expertise.
3. Impact: "Ready to act for a better world?"
Join a responsible company, certified "CSR Exemplary level*" since 2015. Its shareholder is a humanitarian foundation committed to providing access to healthcare to the most vulnerable populations in 21 countries across Africa and Asia.
4. Progress: "Ready to dare and boost your career?"
Aim for excellence in an inclusive, stimulating, and humane environment, where over 80% of employees feel valued and empowered.
Join the "We Care Movement" means thriving in a meaningful company. A movement that makes a difference!
About Pierre Fabre Laboratories
Pierre Fabre Laboratories is the world’s second-largest dermo-cosmetics company and one of Europe’s leading pharmaceutical laboratories. Its Dermo-cosmetics & Personal Care portfolio includes international brands such as Eau Thermale Avène, Ducray, Klorane, A-Derma, René Furterer, Même Cosmetics, Darrow and Elgydium. Its Medical Care activity covers 5 main therapeutic fields: oncology, dermatology, rare diseases, primary care and family health care.
In 2024, Pierre Fabre Laboratories posted 3.1 billion euros in revenues, 70% of which came from international sales in 120 countries. Based in southwest France since its creation and manufacturing nearly 90% of its products in France, Pierre Fabre Laboratories employs 10,200 people worldwide. Its R&D budget amounted to 219 million euros in 2024, of which 60% was allocated to targeted therapies in oncology and 35% to skin health and care solutions.
Pierre Fabre Laboratories’ majority shareholder (86%) is an eponymous humanitarian Foundation. Employees constitute the company’s other shareholder. This capital structure guarantees the company’s independence, long-term vision and contribution to the common good. The dividends paid to the Pierre Fabre Foundation contribute to 35 healthcare-access programs deployed in 22 of the least developed countries in the world.
Pierre Fabre Laboratories’ CSR policy has been assessed by AFNOR Certification and has been awarded the “Exemplary” level of its CSR label (ISO 26 000 standard for sustainable development).
For more information, visit www.pierre-fabre.com, @Laboratoires Pierre Fabre, @Pierre Fabre Oncology
Press contact
Dorothée Kohler
dorothee.kohler@pierre-fabre.com
06 08 09 22 41
*AFNOR Certification
Credits :
Pierre Fabre Laboratories
Frédérique Gauchet, Talent Management Director
Preeyam Seebaruth, Employer Brand and D&I Manager
Little Stories
Marina Zuber, CEO
Arnaud Freitas, Creative Director
Peopleroom
Patricia Parain, Co-founder
Antoine Jeandet, Co-founder